Nokia Unveils Ovi Store, Hopes To Repeat The Success Of Apple’s App Store
By stormy at 16 February, 2009, 9:37 pm
In a statement at the Mobile Word Congress in Barcelona, Nokia has unveiled its plan to create its own mobile application storefront, dubbed “Ovi Store”.
As it turns out, Nokia has set some very high excpectations for the project. They’re hoping to repeat the huge success of Apple’s App Store and reach over 300 million users by 2012.
Here’s how they describe it:
Offering a range of content including applications, games, videos, widgets, podcasts, location-based applications and personalised content, Ovi Store will be available on S60 and Series 40 devices. The first device to include the mobile storefront on board will be the Nokia N97, set to launch in June. Meanwhile tens of millions of existing S60 and Series 40 devices will be able to take advantage of the store from May. Ovi Store is unique in its ability to target content based on where you are, when you’re there, why you are where you are and who else has downloaded similar content.
Developers and content publishers can already register at publish.ovi.com, but they have to wait until March to start uploading. According to The Guardian, they will receive back 70% of the revenues from the sale of their products. The store itself is scheduled to start selling applications in May 2009.
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